Strategy, Execution and Product Solutions

Insights & Behaviors

Generate deep insights into the factors driving decisions and behavior through deep qualitative interviews and analyses of big data. We engage with your target audiences and stakeholders with a genuine curiosity, connect with them in open dialog and distill the insights that can unlock value for you and your product.

Patient Journeys

Working together with patients and caregivers, we map and refine the patient journey, with the goal in mind to prioritize the most relevant touch points that lend themselves to an intervention and allow you to add value.

Medical & Commercial Excellence & Org Design

Design and deploy your organization, accounting for increased virtual engagement and interaction options. Optimize your internal resources and complement them with external expertise to create more value for your patients, customers and your organization.

Business Model Innovation and digital transformation

From a comprehensive mapping of digital capabilities and benchmarking to targeted projects that focus on a specific business area, we love to bring our insights and experts to the table to support you in unlocking value.

AI and generative AI IN HEALTHCARE

Smart solutions using generative ai and general artificial intelligence to create solutions and add value. Use scalable and private generative ai product co-created with top 20 pharma and biotechs. Leverage the power of tailored chatGPT, Bard, or Llama to develop content based on your data and publications (optional direct link into Veeva), serving each target segment or individual. Accelerate therapy adoption, benefit from our in-house expertise and the insights from hundreds of projects. From smart monitoring and competitive tracking to fully integrated patient support and engagement with artificial intelligence within the boundaries that we define together with you.

KOL engagement

Identify, track and engage the KOLs in your therapy area. Building on big data, our smart solution supports to identify and prioritize opinion leaders in rare diseases, oncology and specialty diseases. Manage a compliant opt-in process and plan and track your engagements with our versatile platform that easily interfaces with several systems.

Integrated patient experience & management

Co-create content with patients and caregivers and develop solutions that address true needs, resulting in improved information, adherence and therapy outcomes. Build on our experience with fully integrated and digitally supported patient experience programs that include healthcare professionals and leverage state-of-the-art digital communication platforms and fully compliant processes.

Multi-channel & data-driven patient engagement and support

Take an outside-in view of your therapy area and build on deep insights into your patient and HCP needs, the competitive offering. Prioritize and benchmark the communication channels using a performance-based smart methodology to deliver value and messages.

Clinical evidence generation with real world evidence

Based on thorough insights into your therapy area and input from your patients we can support you with a simple and pragmatic data collection system to capture real world data. It is scalable and can incorporate multi-party inputs from a multitude of devices and channels, processing and storing the data in a fully compliant way.

Therapeutic areas with hands-on expertise

• We have hands-on experience with treatments in ophthalmology, immunology, oncology, respiratory, dermatology, pain management, wound care, gastroenterology, MS, bone & muscle, women’s health, mental health.
• Specific market expertise that we bring to the table in rare diseases includes hemophilia, pulmonary hypertension, rare internal medicine, immunology, SMA, rare ophthalmology.
• We have had the pleasure of working with medical devices in respiratory, immunology, infectious diseases, oncology, ophthalmology, both in development and commercialization.

Geographies and network

• Hands-on expertise in US, European and international markets
• Targeted local and regional/global campaign expertise. We currently run several disease education campaigns in markets in North America, Latin America and Europe.
• Broad network across the pharmaceutical and medtech industry, spanning diagnostics, devices and therapeutics.

Methodologies

• Co-create with healthcare professionals, caregivers and patients. We leverage our extensive background in pharma- and biotech to join the people who use and prescribe your product, connect with them while speaking their language and work with them to uncover the real needs.
• Agile approach and Design Thinking applied Enable rapid development of ideas to the proof-of-concept stage and scaling further.
• Results and outcomes-driven, based on systematic analytics We are passionate about making a difference and being able to track the impact in order to learn and constantly improve.
• AI-enabled engagement and tracking platforms Building on in-house capabilities and leveraging a network of experts to develop and deliver the optimal solution for you.

Creative branding, educational and promotional materials

Distill the brand identity, develop the core brand elements and the full range of on-line and offline brand materials. Informational and educational materials, spanning from product brochures to integrated training materials that feed into a learning management system or interactive materials to engage in social media channels.

Optimized customer experience with video, animations, images and text

Channel-appropriate image materials that give life to the brand and engage the target audience, optimized to trigger action. Leverage generative ai for more efficient content development.

Fully integrated medical and promotional campaign development (omni-channel) and effective execution

Prioritize healthcare professionals using big data, uncover networks and influenc-ing. Co-create with healthcare professionals, patients and caregivers. Develop and deliver content using a proven private generative ai platform used by various top 20 pharma/biotech companies.

Inbound and outbound marketing

Attract your audiences with content or engage them with share of voice. Join various companies and leverage the possibilities of private, generative ai to improve content production. Tailor and optimize the mix to your needs.

KPIs, results, continuous optimization

Use integrated KPIs and continuous measurement to continuously optimize outcomes and shift resources deployed.

Advisory boards for patients, caregivers medical market access

Gain deeper insights from high quality discussions and insights from the relevant people. We leverage our extensive network to bring the right people into the discussion and gain the insights that set you apart.

Artificial intelligence, machine learning

Our smart solutions help to differentiate, add value and make better informed decisions faster. Leverage our in-house expertise to engage and support patients and caregivers with a tailored program that adds value and deep insights. Track sentiments and competitor activities from the relevant channels in real time.

Tailored communication campaigns

Specific for your medical product and brand, the audience, competitors, channels and resources available, our communications campaign platform makes it easy to make decisions and optimize resources continuously.