Launch of a medical device with an agile organization

How to rapidly enter markets when facing a narrow time frame? To enable the launch of a CE mark Class I medical device with a short lead time, we rapidly put in place a hybrid go-to-market organization and scaled it in an agile way in function of product availability and the evolving market prioritization. For distribution and communication, we focused on competing online channels and a selection of traditional pharmacies to quickly penetrate markets. Building on our network of specialists, we can quickly and effectively complement your organization’s capabilities and contribute to your launch success.

People are looking to brands for insights and information. Trust in Business has improved to 61 percent. Social media channels can serve the needs of new and recurring customers while yielding valuable insights. This requires clarity about the KPIs, active campaign management and engagement while tailoring the communication style and media to each channel. A performance-driven campaign continuously optimizes content, channels, and resources. By leveraging our global network and bringing the needed expertise to the table, we supplement the organization and maximize the effect of your investments.