Transformative Patient Engagement for Healthcare

Whether it’s patients with a specific mutation of their specific lung cancer, individuals affected by a chronic inflammatory disease, people threatened by infectious diseases or a chronic degeneration of their eyesight: All these individuals have acute and specific information needs.

The analysis of hundreds of HCP-patient interactions led to the insights into patients’ needs. Building on these, we engaged with patient advocates from various countries and confirmed the essential pain points and moments that matter. These informed the engagement solution that we created, leveraging in-house expertise within our organization, an advanced artificial intelligence engine and state-of-the-art, cloud-based platforms. The resulting solution went through a number of tests that confirmed its value, both from the perspective of healthcare professionals and patients and their caregivers. With a simple interface, this patient engagement platform allows the organization to rapidly scale to several markets and languages in a fully compliant way. The result is a platform that adds value for patients, reduces the workload for physicians and helps to positively differentiate the pharmaceutical companies supporting it.